A successful website is a driving force behind increasing sales and ROI. One component of a successful website is a high end web design.
Without a high end web design, a site lacks a professional look and a creative feel that is needed to set it apart from the rest. A key to establishing a unique online identity and a strong brand is a high end web design that reflects your business while leaving a positive lasting impression on the visitor.
Websites with a high end web design start with a professional, unique look, but they don’t stop there.
Here are 5 components successful websites with high end web designs have:
Your site is the online presence of your brand. Creating a professional look based on your brand is a way to strengthen the impact your company has in the market.
The design of a website is the first impression, often the make-or-break in the online world. Web users don’t simply visit a website, they experience them. During their visit, they establish an opinion of the site and business based on the look alone.
You want a high end web design that makes the visitor feel comfortable. You want your brand to be presented so the visitor feels your company is credible, trustworthy and a leader in the industry. A high end web design can achieve that.
While high end web designs vary stylistically, they generally have several common elements.
White space is one very obvious difference between poorly designed sites and high end web designs. Crowded with content and visual elements, designs without proper white space leave the visitor feeling anxious and overwhelmed.
White space provides the breathing room necessary to create a calm and professional ambiance. Users want to be presented with the information in a way that makes scanning easy. High end web designs use white space to create a clean, modern look.
Another common element behind high end web designs is the minimal use of flash or animation. Gimmicky flickering icons and navigation hidden within flash animation is a tell-tale sign the site lacks high end web design.
Flash design, when used sparingly, can add to the look of the site. However, because flash is not indexed well by search engines and can take longer to download, it should never be used in excess and never be used for the main navigation.
Flash intros are usually a sign that a site is designed without the user in mind. Seldom do people sit through a flash intro. They typically choose “skip intro.” By requiring your visitors to perform an extra step, you are starting the visit off with the wrong message. Your high end web design needs to be user friendly. Web design, for the sake of design alone, is seldom a good idea.
Developing a high end web design takes professionals. Aside from creative web designers, skilled programmers are needed to ensure your high end web design continues to look sharp across all platforms and through all browser updates.
Even for sites without interactive components (forms, search features, etc.), programmers are still essential in the coding phase of the website. As website standards continue to evolve, your site needs to be coded correctly to maintain the high end web design of your site. Sites that aren’t coded to conform to the new standards will not be displayed correctly in new browsers.
Your site’s content needs to match the high end web design. Text written with grammatical errors or without a captivating style will cause the depreciation of your high end web design and the credibility of your company.
Professional copywriters can match the site content with the high end web design by writing text that is inviting, interesting, and professional. Your visitors will not only be impressed with your high end web design, they will also be more likely to read your content and take action.
A high end web design without any visitors is worthless to your company. Once you’ve launched your stunning new high end web design, you want it accessible to your target audience.
The vast majority of Internet users find sites through search engines. High end web designs rank within the top results. Finding a company that specializes in marketing your site, using search engine optimization, pay-per-click, or other methods, can catapult your high end web design into success.
Once your high end web design is live, the project doesn’t end, but rather changes focus. Now, regular maintenance needs to be addressed.
Text will need updated, new content will need to be added, and photos will need to be changed. Keeping your site fresh will encourage your visitors to check back often to see what’s new. Stagnate sites, even with a high end web designs, will not get repeat visitors.
Another important website maintenance consideration is functionality. As browsers and technology continue to evolve, you want to be sure your high end web design remains on the cutting-edge. Outdated functionality or broken pieces of your site weaken your company’s brand and the positive impact your high end web design has on the visitor.
Your high end web design should be reviewed for functionality on a regular basis and updated as trends change.
Creating a successful high end web design takes more than a talented designer.
WebpageFX has the talent to give your site a high end web design, cutting-edge functionality, complementary content, strong online presence and continual top performance.
Call 888.449.3239 or contact us online to create a successful high end web design for your company.