Just like website design, email marketing design has a set of best practices. At WebpageFX we understand what it takes to run an effective email marketing campaign. In our experience, we have successfully executed multitudes of email marketing campaigns, and we know what causes recipients to click through and what causes them to unsubscribe.
WebpageFX can manage your email marketing campaign through the design, development and deployment stages. A few of the standards and best practices we follow when designing emails are as follows:
Some of Our Website Design Successes:
Email Message Design
We will work with you to create an email design that is not only consistent with your branding, but likewise garners attention and compels recipients to act. Although images make web pages more aesthetically pleasing, in a marketing email they should be used sparingly. If your entire message is contained within an image file, most recipients will see a large red X in place of your carefully-crafted message when they open your email. Incorporating text instead of images ensures that the majority of recipients can view your message immediately with little to no effort on their part.
When deciding whether or not to open a marketing email, the "from" name carries the most weight for recipients. An effective "from" tag communicates that the email comes from a trustworthy source (your company name, usually), while the "subject" line gives your recipient an incentive to open the email, in 60 characters or less.
Successful email marketing campaigns typically consist of announcements regarding the following:
- Sales and Clearance Items
- Coupon Codes
- New and Featured Products
Get On an Email Marketing Campaign Schedule
Once an email marketing service provider establishes your email list through sign-ups on your website, your emails should be sent on a regular (but not too frequent) schedule and provide your recipients with valuable content they will find interesting and keep them wanting more.
People read marketing emails across a wide spectrum of electronic devices including desktop computers, laptops, smart phones, tablets and even simple mobile phones.
A message that fails to take into account the various mediums through which people access an email runs the risk of hurting the reputation of the sender. If prospects cannot read your company's email effectively, they are more likely to unsubscribe from your list or block you with a SPAM filter. It is absolutely essential that you minimize the likelihood of this happening by testing your emails across the myriad of devices your customers are using. When you opt to have WebpageFX manage your email marketing campaign, we take care of this important task for you.
Just as the differences between devices can cause unwanted issues, individual email programs display messages in various ways.
Microsoft Outlook, Gmail, Yahoo! and proprietary email programs all have distinct standards for displaying an email message. For example, Microsoft Outlook and Gmail block all images by default while Outlook and Yahoo! Mail display each message in a preview pane, about 3 to 5 inches long, rather than the entire message immediately.
An optimized email message will ensure that the majority of your message can be read as easily as possible by every one of your recipients, no matter what email program they use.
How can you be absolutely certain that the email marketing campaign you're running is performing as well as it could be? By continually testing. At WebpageFX, we make decisions based on hard data, which we acquire through the use of split testing between two different landing pages. We are then able to better understand which landing page is the most effective when cited in a specific email message and tailor your emails accordingly.
Measure Email Marketing Success with Reporting
As with any marketing campaign, you want to know that the money you invest into an email marketing campaign is experiencing a return on your investment. At WebpageFX, we understand this need to justify your marketing spend, which is why we make it effortless for you to track all of the metrics you care most about with our comprehensive reporting system. With the detailed reports provided in your dashboard you will be able to determine who your most interested subscribers are, how many times each recipient opened each email, which links were clicked through, who bounced, who unsubscribed and much more.
Choosing WebpageFX as Your Email Marketing Campaign Manager
When you opt to have us manage your email marketing campaign for you, you can rest assured knowing your campaign will not only experience a consistent schedule, but that every aspect of your campaign is managed just as it should be. There's no need for you to worry when our experienced email marketing specialists are responsible for testing your emails, managing subscribers and interpreting lead generation data.
These are just a few of the practices we apply when designing and managing your email marketing campaign. Our understanding of this Internet marketing method qualifies us to guide your campaign to success. Call 888.449.3239 or contact us online today to start profiting from an email marketing campaign.