Blog Management Services
The modern blog is no longer a journal of your personal life.
A business blog is an up-to-date company resource. It keeps your potential and current customers interested in what you have to say. It offers updates on your business, tips or tricks, ideas, news, and more. It gives you the opportunity to share your unique point of view, or to contribute something worthwhile to the Internet.
Shoppers and web surfers can now see through your sales copy and marketing jargon easily. What they are looking for is the face behind the company—a smiling person to relate to, someone with a personality.
Blogs are the easiest way to connect personally with potential customers on a personal level. A good blog is the centerpiece in your inbound marketing, and a crucial source of content for your your social media marketing efforts. And with blog management services or blog post content written by WebpageFX, you'll wonder how you ever survived without it.
Think your customers don't read blogs? Think again.
Blogs as Research Tools
A study shows that approximately 31% of consumers rely on blogs to form their opinions about a potential purchase. This means that blogs are now more influential than magazines, advertisements, news websites, and even social media channels.
When people want to make a purchase, they are now more likely to consider the opinions of others first. This is why reviews are so important on websites. In fact, some studies have shown that even negative reviews can boost purchases—because negative feedback is better than no feedback at all. 88% of consumers say that reviews influence their purchases in some way.
Blogs Are Becoming the Industry Standard
When's the last time you visited a company website that didn't have a blog?
Business blogs are becoming a standard in the industry. Customers are shying away from advertising, and are instead seeking out the messages of companies on their own time. By creating a blog, you're putting your sales pitch on your website right where visitors can find it—when they're ready.
Advantages of Business Blogs
There are many reasons to start a blog for your business. Aside from the fact that your audience is increasingly relying on the opinions of bloggers to make purchasing decisions, a corporate blog gives you an opportunity to connect with customers and leads in a whole new way. Read on to learn about the advantages of starting a blog for your business or company.
The first thing savvy internet users look for on a website is a person. The old way to highlight the people behind a website is an About Us page, but a business blog has more functionality.
With an About Us page you only have a single page to work with. Your blog, however, can include bios, pictures, and (most importantly) the content that keeps your readers coming back to your blog and business.
Multiple business blog posts, along with an image of a smiling face and the author’s name, put a personal spin on the information contained in your blog. You'll be seen as a more human company, instead of a faceless corporation.
Snag Social Media Traffic
Social media revolves around blogging. Resourceful blog posts go viral, resulting in increased traffic to your site.
A business blogging program is the easiest way to author social-media-friendly content. As part of our blogging services, we'll share your new posts on your social media networks, ensuring it gets the right kind of exposure.
Leave those comments open. By allowing customers to comment on your blog posts, you're giving them an opportunity to provide feedback—and connect with you.
As part of our blog marketing services, we'll monitor your blog for comments. You can respond to these customers, answer their questions, and engage with them. When they see your friendly face and quick feedback, they'll be more likely to consider you as an important resource—or for their next purchase.
What Do Blog Management and Blog Content Services Include?
Our blog management programs include the following options:
- Creation of a business blog — We'll create your business blog (if you don't already have one), giving it a look and feel that integrates with the rest of your website and is pleasing to the eyes.
- Blog management — From scheduling new posts to managing spammy comments, we'll monitor your blog for any issues and make sure it's performing exactly as it should.
- Updates and maintenance — Your blog software will be kept up to date. Our managed services will ensure that you don't miss a plugin update, and your database will be backed up in case of emergency.
- Blog copywriting service — Need a copywriter? Our blog content writing services are available for those who don't have writing skills, or simply don't have the time to write their own posts. Our team will compose unique, high-quality blog posts and get them published.
- Targeted outreach — We'll share your posts on social media. We can also build links to your blog content, increasing your authority and establishing your business as a valuable industry resource.
With services from WebpageFX, you'll not only load your business blog up with fresh, unique content, you'll also get exposure on social media, and outreach to other websites who will want to share—or link to—your content. These valuable blog SEO services can increase your ranking, improve your reputation, and engage even more potential customers or leads.
Create the Perfect Company Blog with Blog Marketing Services from WebpageFX
Why frustrate regular readers coming to your site expecting new content—and not getting it?
Is your current business blog looking more like a barren wasteland than a thriving community? Or do you need blog content services so you can post more regularly?
We’ll help you write concise, informative, and relevant blog and business posts that keep new readers coming and subscribers coming back. Between our blog copywriting service, our blog SEO services, and our ongoing management and maintenance, we'll help you do everything from A to Z—from content creation to promotion to creating an interested, engaged, and relevant audience that keeps coming back for more.
Ready to start your successful business blog? Call 888.449.3239 or contact us online today to take the next step in your online marketing program.