Landing Page Design: Your Last First Impression
Like all other online marketing initiatives, landing pages have a big job to perform and only split seconds to do it. Landing pages need to quickly establish who your company is, how credible your offer or content is, and how to take advantage of that offer or share the content with others. The design of landing pages is the deal closer of your online ad or the catalyst for online buzz about your company.
If your design is not focused enough, visitors will abandon your landing pages. Savvy internet users don’t have the time to figure out if you’re trustworthy. Based on landing page design alone, they will determine that instantly. Visitors also don’t have the time to make sure they’re on the right page. If your landing pages don’t complement your online ad creatives or don’t match the page content, visitors won’t stick around.
Your landing page design and marketing copy needs to be strong, clear, and concise to entice your visitors to convert. The design of your landing pages needs to be professional, representative of your brand, and mirror the design of the specific offer or relevant content. All of the best designed landing pages include these elements—and more—to achieve success.
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Landing Pages’ Many Roles
Visitors arrive at your landing pages in two main ways: through social media (like Facebook Pages, Twitter, and so on) or via pay-per-click, or PPC, advertising. Each method determines the goal of the landing pages. Read on to learn about the factors that impact the landing page design price for each of these options.
Pay-Per-Click Landing Pages
These landing pages are the deal-closers of your online ads or pay-per-click campaigns. Each pay-per-click ad campaign requires a specific landing page, tailored and tested to convert a strictly-defined group of visitors. The landing page is your first and best chance to turn a visitor from a PPC campaign into a customer.
Using Google's Website Optimizer tool, WebpageFX can experiment with different versions of your landing page as easily as different ad creatives in your pay-per-click campaign. We consistently test to find the version that converts the most visitors, ensuring we try and modify PPC landing page templates to make sure you have one that's tailored to your business.
Landing pages not only convert customers, they also indicate how well your marketing campaign is performing. By tracking how many conversions take place from the unique landing pages, you know if your Internet marketing campaign is a success or needs some adjusting. Sometimes, even a small tweaks to a PPC landing page template can make the biggest change.
To ensure your pay-per-click landing pages are accurate measures of your campaign, they should not be accessible through any other means (including search engine listings) than the original source, whether that be an email, online banner ads, etc. Unlike the other pages in your site, landing pages should not be indexable by search engines.
Social Media Landing Pages
These landing pages are designed to go viral in online communities, such as Digg or Facebook. It could be an interesting blog post, a comprehensive list of resources, or breaking industry news that gets people talking and drives traffic to your site. The best landing page designs will funnel traffic to your site for months—or even years—after they're created.
Successful social media landing pages contain three important elements: interesting content, relevance and usefulness. Those that are missing one of these elements require a landing page redesign.
The most bookmarked social media landing pages contain tools that can be referenced later. Social media users never want to lose track of a tool that can improve their lives. Users will be more likely to bookmark and promote a page offering useful content.
The design of social media landing pages differs than the design of traditional pay-per-click landing pages because the goals are different. The intent is not to convert to a sale, but convert a visitor into an advocate of your site. By posting your social media landing pages for others to view and ultimately share with others, your site is now being linked and relinked, a key to increasing your visitor traffic.
Unlike pay-per-click landing pages, social media landing pages need to be keyword-specific and link to other pages within your site. The more indexable they are, the more others will find the landing pages and bookmark or share with others.
WebpageFX delivers landing pages with designs that convert. Colors, graphics, content layout, and more are considered when designing successful landing pages. We know the best practices, trends and user intentions to give you landing pages that close the deal.
Call 888.449.3239 or contact us online to learn how landing pages design can boost your online marketing conversions and drive traffic to your website.